What is this course about?
As we know data and data collection can be seen everywhere, even
data about our browsing and purchasing patterns are everywhere. There is a
staggering amount of data and that data can be and is used to predict future
ones, describe our past buying patterns, and command new ways to inspire future
purchasing decisions. From our credit card transactions and online shopping
carts proceeding into our customer loyalty programs and user-generated
ratings/reviews, everything is data and based on data.
So, in this Customer Analytics course, Wharton's four top marketing instructors will
help you in learning the key areas of customer analytics. Through this course,
you will get to learn about descriptive analytics, predictive analytics,
prescriptive analytics, along with their application to real-world business
practices including Amazon, Google, Starbucks, and a lot more. With this
course, you can get an overview of the field of analytics so that in the future
you can make informed business decisions. In conclusion, this course is more of
an introduction to customer analytics. This course is not meant to prepare
learners to perform customer analytics.
What will you learn in this course?
On the successful completion of this course:
· Every
individual will have enough knowledge to describe the major methods of customer
data collection which is used by companies. Moreover, they will have the proper
mindset through which they will be able to understand that how this data can inform
business decisions.
· Learners
would have acquired the skills that are needed to represent the main tools that
assist in predicting customer behavior. They will be able to identify the
appropriate uses for each tool.
· Everyone
will have the ability to communicate key ideas about consumer analytics,
additionally, they will know how the field informs business decisions.
· They
will also know how to describe the history of customer analytics.
Who should take this Customer Analytics Penn Course?
Well, this course is suitable for people who have an interest in
learning about Customer Analytics. This course is also perfect for business
professionals or individuals who seek interest in gaining knowledge about
Predictive Analysis, Regression Analysis, Marketing Performance Measurement,
and Management.
Social proof – What doe International Students and other
professionals have to say about this course?
Social proof consists of all of the comments and views that users
have given about this particular course. In our opinion, they play an essential
role in knowing if a course is worth spending your money and time on. In this
section of this article, you will see some honest opinions and comments from
different people. By having a look at them you can have a better insight into
if this course is good or not, and it will help you decide whether to buy this
course or not.
5-star rating:
· This
course was so insightful into how our social media and daily habits are used.
· Wow!
This course is very insightful and a great introduction to a very complex
topic.
· I
would say that this is an excellent course to understand the value of data, how
companies are collecting and harnessing their data.
· I
enjoy the classes and analytics are such an important part of today's
understanding.
4 and 3-star rating:
· A
very comprehensive course on customer analytics. It presented quite a few case
studies too in order to understand the concepts better.
· A
very high level course
· A
good course would recommend others
2 and 1-star rating:
· I
think that this course doesn't go enough in detail concerning the different
customer analytics methods.
Alternatives:
As you know that with every different course, there are
alternatives that can be taken against the course. These are the two
alternative courses that can be taken against the Customer Analytics Penn
Course.
1.Operations Analytics:
Through this course, you will get to know how transforming data
can be changed into better decisions. As you proceed through the classes, you
will learn how to model future demand uncertainties, and you will also know
about the method to predict the outcomes of competing policy choices, etc.
2.People Analytics:
People analytics is all about adopting the approach to managing
people at work. You will get to explore the techniques used to recruit and
retain great people. Moreover, through this course, you will be able to
demonstrate how these techniques are used at cutting-edge companies.
Conclusion
Hence this is the Customer Analytics Penn Course Reviews. We hope
that you find this article helpful and that you take this course. Stay safe and
always keep learning.
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